Since its establishment in 2000, Guangdong Xingmei Cosmetics Co., Ltd. is a cosmetic processing enterprise integrating product research and development, production and marketing, with the service concept of "customer first and service first", "quality achieves the brand". The management concept of "brand achievement value" and the management concept of "positive innovation and quality assurance" have laid a solid foundation at home and abroad. And synchronously promote professional lines, e-commerce, store output and other multi-channel parallel, in order to meet the growing skin care needs of consumers. IELTS builds the brand of "quick hydration, interesting hydration" with accurate positioning, chooses the differentiation strategy wisely, integrates the natural concept of life into the product, and puts forward the skin care concept of "nourishing muscle with water and skin therapy with water".